About rwadx

Readwhere AdExchange  (RWADX) was born out of a need to enable vernacular publishers to monetise their sites and platforms effectively.

Why vernacular publishers ?

During the course of working and developing Readwhere.com to become India’s largest Digital Reading Platform, we realised that publishers who publish content in languages other than Hindi and English were unable to monetise their site effectively. So even though these publishers commanded great brand loyalty and high customer engagement, they were still not getting their due when it came to realising their true earning potential.

In the course of pursuing this, we partnered with Google and became a Google Certified Publishing Partner. Our team set about working on a range of solutions and services to expand the offering of RWADX from vernacular publishers to publishers of all languages, sizes, content types and publishing genres.

The range of services that the team provides includes


Search Engine


Advertising Audit for
Placements and Sizes


Mobile Health


Ad Operations and
Ad Management

Readwhere AdExchange  (RWADX) was born out of a need to enable vernacular publishers to monetise their sites and platforms effectively.

Readwhere CMS : Complete Mobile Solution, offering a Software as a Service platform for publishers to create and manage native applications, mobile web applications, Accelerated Mobile Pages (AMP). The Readwhere CMS puts the content in the control of the publisher, while delivering a world class experience for the customers of the publisher. Readwhere CMS is ideal for news publishers, Broadcasters, TV Networks, Bloggers, Videographers

Readwhere.com: Readwhere.com enables print publishers to enhance their Digital Distribution via websites, mobile and tablets.

Both of these products are always being developed and enhanced to bring in the latest features and keep with the trends.

Today we work with many of India’s largest publishers, to enable them to deliver world class content experiences for them, and in the course of that, “Unlock their true earning potential”.

We work in close tandem with the online partnership team at Google, to extend their reach to the publishers and be a one point contact for publishers for their monetisation needs.

The Growing Ecosystem
In doing what we are doing above, we are enabling the advertisers to realise the true worth of all the publishing partners on the RWADX platform. The growing ecosystem requires more publishers and advertisers to connect on a common ground, because this will eventually lead to higher returns for all of us. The Publishers, The Advertisers and the Exchange all stand to benefit.

So as an advertiser or a publisher, come join us in growing this ecosystem, and unlocking your true earning potential.

Our Team


Manish Dhingra



Jitin Choudhary

Online Partnership


Vaibhav Pratap Singh

Web Operations